UIA to host Peter Lerner – former IDF spokesperson for the foreign media
The United Israel Appeal is will host Lieutenant Colonel (Res.) Peter Lerner, former Israel Defence Forces spokesperson to the foreign media at a series of events in Perth, Melbourne and Sydney later this month.
Peter Lerner
Peter Lerner experienced a career of 25 years in the IDF, where he led a staff of over 70 which communicated to the world about the IDF across traditional and social media.
Always on the forefront of controversy and conflict, Lerner’s role was especially highlighted in crisis situations – which were frequent, fast-paced and gained media attention. In 2014, Newsweek suggested that he had the “worst media job in the world” but was “a breath of fresh air, bringing new clarity and professionalism” to military relations with the media.
Lerner has been called ‘Israel’s other Iron Dome’ due to his deflecting attacks on Israel during the Gaza conflict. He is also ranked 5th among the most influential people on the ‘Jewish Twitter’ list and was voted one of Israel’s top flag bearers who made a significant contribution in shaping the State of Israel.
Currently, Lerner provides consultancy services in crisis communications, strategic communications, social media and reputation management.
“Peter Lerner is the highest ranking member of the IDF’s communication team to come to Australia in many years. This is an outstanding opportunity for UIA supporters across Australia to engage with one of the most articulate and forceful defenders of the IDF and Israel,” NSW UIA CEO Yair Miller said.
“His insights are unparalleled and we sincerely hope the community will join us and ask all the questions they have always wanted answered about Israel’s PR and communications.”
PETER LERNER EVENTS:
UIA WA:
UIA and FOIWA Public Forum
Sunday 13 May 2018, 8.00pm
Breckler Tory Hall, Carmel High School – 123 Creswell Road, Dianella
Register here: https://bit.ly/2HPNIbs
No Charge, No Appeal
Enquiries: (08) 9275 1186
UIA VIC:
UIA and AIJAC Public Forum
Thursday 10 May, 2018, 7.30pm
Beth Weizmann Community Centre – 306 Hawthorn Road, Caulfield South
$8 ($5 concession) – payment at the door
Register here: https://bit.ly/2FkuR35
Enquiries: 1300 ISRAEL (1300 477 235)
UIA NSW:
UIA North Shore Briefing
Tuesday 15 May 2018, 7.45pm
North Shore location
RSVP by Thursday 10 May to [email protected]
Enquiries: (02) 9361 427
