New website for Jewish Care
Melbourne’s Jewish Care has launched a new web site,
Three years ago, Jewish Care launched its first full-scale website, which won a ‘Best in Class’ Interactive Media Award under the ‘Community’ category. Since then, the site has grown and user’s needs have changed, resulting in the release of a new-look website (www.jewishcare.org.au ) on Thursday 13 November.
The new site’s goal is to provide the information to users more quickly and easily, while making user navigation simpler for a more enjoyable experience.
Some of the new features include an improved homepage menu structure with a useful ‘mega menu’; layout improvements to help visually and physically impaired people; new video pods; online forms; an easier to use donation module and an enhanced site search engine. The site is also mobile and tablet friendly so that clear viewing will be compatible on all screen sizes.
In addition to the new website, Jewish Care’s social media activity has become a core part of their daily communication strategy. “Utilising Facebook, Twitter, YouTube and Instagram, we are able to connect with people of all ages on a daily basis,” said Ayal Tusia, Marketing and Communications Manager. “Social media has allowed us to engage and interact more closely with not only the Jewish community but also many other organisations within the same service sectors.”
With over 1000 Facebook followers, 370 Twitter followers and 40 videos, the organisation is quickly building up a strong online community. Another popular initiative Jewish Care produces is a weekly email that provides Shabbat candle lighting times, which has close to 2000 subscribers.
In the New Year, Jewish Care will release a new mobile app for Apple and Android phones that will give Jewish Care supporters mobile access to many of its digital offerings, including the ability to donate from within the app.
“We feel confident that through our full suite of online options and activities we can better communicate with our supporters, donors and clients and in turn, for our community to better understand Jewish Care and all that we do.” Tusia adds.
