Kanye West’s net worth plummets after Adidas cancels partnership for anti-Semitic comments
Kanye West’s net worth dropped from $2 billion to $400 million after Adidas ended its “Yeezy” brand partnership with the rapper on Tuesday, according to a report from Forbes.
Kanye West. Credit: Jason Persse via Wikimedia Commons.
Earlier this month, West—who now goes by “Ye”— bragged that “Adidas cannot drop me” in a podcast interview.
According to Forbes, his deal with Adidas made up $1.5 billion of his net worth, with the German sporting goods giant getting about 4% to 8% of its sales from Yeezy products.
“Adidas does not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness,” the company said in a statement.
“After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies. Adidas will stop the Adidas Yeezy business with immediate effect,” the statement continued.
West’s Twitter and Instagram accounts have been restricted due to his offensive outbursts, and his anti-Semitic posts were removed. Several other companies have cut ties with West over the controversy.
JNS
