Coles prepare for Pesach
Coles Supermarkets are selling Pesach goods quickly…but many products bought have been given away by customers before they leave the store.
Once again, the giant supermarket chain is working with Sydney’s Jewish House to help those for whom Pesach can produce personal difficulties by asking shoppers to buy an extra item and place it in specially built bins near the stores’ checkouts.
Ten Coles supermarkets are involved in the campaign, all in New South Wales, but there are plans in place to extend the scheme throughout the country.
The CEO of Jewish House, Rabbi Mendel Kastel, told J-Wire: “The food is brought to our Bondi headquarters and we distribute to the community through other organisations who are aware of families in need of help at this time.”
Rabbi Kastel has also initiated “The Matza Ball Contest” which will provide prizes for children who “post” reports in specially built boxes in Coles as to how they carried out the Pesach mitzvot.
57 Coles Supermarket stores stock Kosher products: 22 in NSW, 16 in Victoria, 13 in Queensland, 4 in Western Australia and 2 in the ACT