Adidas says it will donate $152 million from sales of Kanye West shoes
March 17, 2024 by JNS
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Adidas has already donated or plans to give some US$152 million to groups countering hate, including antisemitism after it was left with about US$1.3 billion worth of “Yeezy” shoes.
Adidas Yeezy (Kanye West, Ye) Boost sneakers. Credit: Tonyninetyone/Shutterstock.
The German athletic apparel company cut ties with Kanye West, who goes by Ye, in the wake of his antisemitic remarks.
The company announced the prior and intended donations on Wednesday, the Associated Press reported.
The AP added that some of the donations have gone to the American Anti-Defamation League.
The $152 million represents about 46% of Adidas’s profit on the shoes.
JNS
